One of the traits that defined the original Datsun 240Z, and one of the things that made it so successful right from the outset, was its value proposition. Datsun had made its reputation selling affordable, reliable, value-oriented economy cars that tended to outperform their modest prices. The Z represented an ambitious step up into the performance car arena, but it was not a fundamental shift in the brand philosophy. The Z also emphasized solid value....
PARDON THE INTERRUPTION
Article in Holiday 2020 Issue
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