Hot Wheels Flashback: 1973 – Super rare, Superfine Turbine!
The year 1973 was pivotal for Mattel and the Hot Wheels brand. Sales were slowing and production costs were climbing; Mattel had to figure out how to keep the Hot Wheels line profitable. First, they changed the paint from the shiny candy-type Spectraflame to drab, unflattering enamel colors. Changing to enamel saved processing steps which, in turn, saved time and money. Two-piece wheels were phased out in favor of a one-piece design with an open...
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Every digital replica of the industries leading publication Die Cast X magazine starting 90 days since the last issue going back several decades. Beautifully rendered in a magazine style experience. You can search across all titles or just within an issue. Issues become available 90 days after publication.
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Die Cast X brings together award-winning journalists, renowned photographers and industry pros to capture the spirit of diecast like never before. It takes an insider's look at the history behind popular diecast cars and trucks as well as how each model has helped shape the automotive industry and motorsports.