As it had with its entry in the pony car rivalry two years previous, Ford landed the first shot in what would become the battle of the mainstream sports utility vehicles in 1966 with the introduction of the original Bronco. But it wasn’t Chevy that Ford had its sights on, at least initially. It was Willys that had owned the market for small, utilitarian 4x4 vehicles since the end of WW II when its military...
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Article in Summer 2021 Issue
Summer 2021 Issue
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